BTL Marketing

These days vending machines can be found almost everywhere, dispensing our almost everything ranging from a beverage to a snack. The history of vending machine is quite old and interesting. It dates back to 215BC when an engineer and mathematician from Greece made a vending machine that dispensed holy water upon putting a coin in it. Today vending machine is a multi-billion dollar industry. These days marketers are catching on anything innovative for advertising their products and services. One such notable campaign was of TUCTIZER vending machine I saw at the food court of Dolmen City mall. There was a long queue of people in front of it that increased my curiosity of what was going on there. So I joined them as in the waiting queue as well and believe me all the wait was worth it. TUC Vending Machine had an interactive touch screen that gave me option of choosing my favorite topping flavor I would like to have with TUC biscuit. And once I had prepared my snack ...

Experiential marketing is a kind of advertising that basically focuses on enabling the end-user experience a brand. In traditional advertising, the brand message in verbally and visually delivered to the consumer. Whereas in experiential marketing, consumers are given an immersive experience by helping them engage with the product using as many human senses as possible. The objective of experiential marketing is to develop a memorable and emotional bond between the consumer and the brand which ultimately impacts the brand loyalty and buying decision of consumer. One such recent campaign was TUC Tizer Double Decker Bus. I came across it near Boat Basin food street area. It caught my attention when a girl dressed up in very attractive chef attire approached me and invited me to visit the bus roof top. As I went near the bus I saw a group of boys and girls wearing same chef attire. They were preparing and serving snacks made out of TUC biscuits with different toppings, the combinatio...